Day: December 12, 2016

Relevance

Nina Simon, the Executive Director of the Santa Cruz Museum of Art and History, gave a powerful TrustLive talk at the recent Houston PastForward conference on place and relevance.  She defines relevance as a key that unlocks meaning, opening doors to experiences that matter to us, surprise us, and bring value into our lives. In her book The Art of Relevance, Nina applies two criteria to all the stories she tells about relevance.  First, how likely new information is to stimulate a positive cognitive effect – to yield new conclusions that matter to you.  Second, how much effort is required to obtain and absorb that new information.  The lower the effort, the higher the relevance.  As those of us who heard her speak know, she frames this work in terms of doors and keys that help different groups access rooms of information.  To understand individuals different from us, we have to go outside our rooms and look – with empathy – at the views of the community outside the door.  We have to learn from …