As our recent board meeting came to a close, I’ve reflected on how we communicate at these times to trustees, colleagues, stakeholders, donors, long-time acquaintances, and new friends. Over the course of four days, we provide written updates, make formal presentations, discuss our goals, share experiences, and—at our best—turn those opportunities for communication into meaningful, insightful stories.
Carmine Gallo notes that prominent neuroscientists “confirm what we’ve known for centuries: The human brain is wired for story. We process our world in narrative, we talk in narrative and—most important for leadership—people recall and retain information more effectively when it’s presented in the form of a story, not bullet points.”
To be effective, stories must connect on a human, emotional level. Sometimes that requires that we break out of the “rules” to find the right point of connection. Writer Colum McCann in Letters to a Young Writer, notes that while grammar is important in writing, it isn’t the be-all and end-all when we try to communicate. There’s more we have to get across than just grammatical structure.
“Writers feel the grammar rather than knowing it. This comes from good reading. If you read enough, the grammar will come. In the end it’s the language itself—the shimmyshine of it—that matters so much more than the manners the grammar police want to put upon it.”
I like the thought of the “shimmyshine” of the language serving a larger purpose. In the same essay, McCann notes that, “On occasion we write a sentence that isn’t, in fact, correct, but it sings. And the question is: Would you rather be the ornithologist or the bird?”
In written or spoken words—in telling our stories—let’s strive to be the bird.
Have a good week.
More to come…