I was at Nationals Stadium on Wednesday evening with a co-worker. Beautiful evening. Low humidity. Stephen Strasburg on the mound for the home team. Nats are playing the world champion Chicago Cubs.
And 10,000 seats are empty.
What the heck is going on? I certainly asked that question. But today’s Washington Post had the full story.
The Nats and Lerners—according to writer Barry Svrluga—were price gouging, in hopes of making an easy buck at the expense of long-suffering Washington sports fans. Plain and simple.
“Nationals officials clearly saw the four-game Cubs series as an opportunity to draw large crowds at high prices. Last year, when Chicago played a Monday-Wednesday series at Nationals Park in mid-June, the crowds were 37,187, 41,955 and 42,000 — and the environment was perhaps the best of the regular season.
This year, the four Cubs games were listed in the preseason pricing structure as “Diamond” games, the highest of four tiers of pricing the Nationals offer. The only other Diamond game on the schedule was Opening Day. Even the annual Fourth of July game, this year against the Mets, is a step down.
That means there were higher prices across the board for the Cubs series. The July 5 game against the Mets, for instance, is in the “Regular” tier of pricing — the lowest. The most expensive seat is $370. A dugout box seat is $90. The cheapest advance-purchase ticket is $12.
But for the Cubs games, the increases were significant. For Thursday’s series finale, the high-end Delta Sky360 Club seat runs $450. The dugout box seats are $140 apiece. And the right-field terrace seat — that cheap ticket that is the price of the movie less than a week from now — is $35.”
What is it about real estate developers that makes them think that all of life is a deal and they can make people pay unreasonable prices just to line the developers pockets? The Lerners need to put some of their billions into hiring a decent closer.
A modest proposal for the Nats: until the team wins multiple playoff series and gets to the World Series under this ownership team, the “Diamond” level pricing should go the way of the Edsel.
More to come…