We measure a great deal in the modern office environment, and the nonprofit world is no different.  Finding the right measurement to capture what is truly important, however, takes time and thought.  Profit for a business is easy to track, but in the mission-driven world of nonprofits the right outcomes can be hard to quantify. I was thinking of this while wrapping up James Williams’ Stand Out of Our Light:  Freedom and Resistance in the Attention Economy.  In looking for ways to set boundaries for attention-grabbing technology, Williams turns to measurement as one key.  He begins by noting, that “Our goal in advancing measurement should be to measure what we value, rather than valuing what we already measure.” How do we, both as individuals and as staff members of a large organization, do this work?  How do we measure what we value?  Williams has a suggestion on the organizational or corporate scale:  measure the mission.  If we “operationalize in metrics the company’s mission statement or purpose for existing, which is something nearly every company has …