Recommended Readings, The Times We Live In
Comments 2

The search for who we really are

Recent commentary on the threat that disinformation poses for democracy brought to mind a book I first encountered in 2017: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are. My original reactions to this provocative book were buried as part of several reviews on More to Come. Because of the timeliness of the discussion, I’ve reposted an update here as a stand-alone piece.

Everybody Lies
Everybody Lies by Seth Stephens-Davidowitz

The book originally came to my attention after chatting with a seat mate on a plane ride. He gave it a strong recommendation and I’m glad he did. It was a fascinating read. Author Seth Stephens-Davidowitz is a social scientist who uses big data sources to uncover hidden behaviors and attitudes. He notes that Google searches are a type of “truth serum” because we undertake those searches anonymously. Tools such as Google Trends can tell us what people — in huge data sets — are really thinking.

“In other words, people’s search for information is, in itself, information,” Stephens-Davidowitz explains. “The power of Google data is that people tell the giant search engine things they might not tell anyone else.” 

That’s true about race, politics, and especially sex.  People lie about all three things when taking surveys, but they don’t lie when searching for data in the anonymity of their living rooms.  The acknowledgement in recent years of the rise of white nationalism in the mainstream media was something that Google searches predicted in 2008…on the night Barack Obama was elected president.  There were more searches using the “n-word president” than “first black president” in some states.

A generally positive reviewer did note one challenge with the book’s focus on the value of big data.

I expected a reference to Cathy O’Neil, who shows in her book Weapons of Math Destruction (2016) how programs based on big data introduce a frightening new efficiency into predatory advertising, “distort higher education, drive up debt, spur mass incarceration, pummel the poor at nearly every juncture, and undermine democracy”. Programs designed with the very best intentions fall into deadly self-confirming feedback loops that confirm their efficacy even as they spiral away from the truth and increase injustice.

That’s a fair assessment as Stephens-Davidowitz could have helped us better understand the challenges with using big data in the way he suggests. Yet outside of that concern, the click-bait title, and a few other minor quibbles, this book has much to recommend it. There is great analysis, excellent storytelling, and witty writing throughout. Suffice it to say that this book may change the way you view the world…and truth and lies.

More to come…


Image of crossed fingers by Peter Timmerhues from Pixabay. Image by Truth/Lies vector by Gordon Johnson from Pixabay

This entry was posted in: Recommended Readings, The Times We Live In


I am David J. Brown (hence the DJB) and I originally created this personal blog more than ten years ago as a way to capture photos and memories from a family vacation. After the trip was over I simply continued writing. Over the years the blog has changed to have a more definite focus aligned with my interest in places that matter, reading well, roots music, and more. My professional background is as a national nonprofit leader with a four-decade record of growing and strengthening organizations at local, state, and national levels. This work has been driven by my passion for connecting people in thriving, sustainable, and vibrant communities.


  1. Pingback: Truth and democracy | More to Come...

  2. Pingback: Beware the half-truths and false narratives | More to Come...

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.